The shown forecasts represent a blend of multiple input datasets from both internal (primary) and external (secondary) sources. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).įind more key insights for the number of YouTube users in countries or regions like Africa and South America. The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. The shown data are an excerpt of Statista's Key Market Indicators (KMI). They refer to the average monthly active users over the period. User figures, shown here regarding the platform YouTube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. Notably, the number of YouTube users was continuously increasing over the past years. After the fifth consecutive increasing year, the YouTube user base is estimated to reach 1.1 billion users and therefore a new peak in 2028. U.S.The global number of YouTube users was forecast to continuously increase between 20 by in total 263 million users (+30.29 percent). parents on how often under-11 children watch YouTube 2020 Popular online video content properties in Japan 2016, by unique viewers Mobile YouTube usage frequency in the United States 2017 Popular online video content publishers in Taiwan 2014, by unique viewers

Popular online video content properties in India 2013, by unique viewers YouTube users who regularly watch favorite YouTube channels 2017 YouTube mobile usage reach 2015, by device Leading YouTube content categories of male U.S. Leading YouTube content categories of female U.S. dollars in revenues in the United States in June 2022, as well as 17.5 million U.S. In terms of revenues, the YouTube app generated approximately 39 million U.S. In 2022, YouTube was among the most downloaded mobile entertainment apps worldwide, with 154 million downloads from global users. The number of YouTube users in the Netherlands has experienced a slow but steady increase, reaching 9.3 million users in 2022 and confirming its position as one of the most popular social media platforms in the country.

the Netherlands, Norway, and the United Kingdom followed, with usage rates between 93 and 92 percent.

In January 2023, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 98 percent of the country's digital population population engaged with the service. What country has the highest percentage of YouTube users? The United Kingdom saw around 57.1 million internet users engaging with the platform in the examined period. Brazil came in third, with 142 million users watching content on YouTube. The United States followed, with around 246 million YouTube viewers. As of January 2023, India was the country with the largest YouTube audience by far, with approximately 467 million users engaging with the popular social video platform.

Youtube monthly active users